Conference Program

Library Company of Philadelphia, 1314 Locust Street, Philadelphia, PA

Thursday, March 15, 2012

1:30 – 2:00 Registration and Refreshments
2:00 – 2:15 Opening Remarks

John C. Van Horne, Director, Library Company of Philadelphia
Erika Piola, co-director, VCP at LCP,  Library Company of Philadelphia
Georgia B. Barnhill, Director, CHAViC, American Antiquarian Society

2:15 – 3:00 Keynote Address

Peter Benes, The Dublin Seminar for New England Folklife, “To the Curious”: Woodcuts in Early American Newspaper Advertising

3:00 – 3:30 Audience Participation

Moderator:  Robert Gross, Draper Professor of Early American History, University of Connecticut

3:30 - 4 :00 Break
4:00 - 5:00 Images that Sell

Chair: Erika Piola

Allison Stagg, Independent Curator, Selling the War of 1812 to America: Advertising  Visual Political Satires

Linda M. House, Ph.D. candidate, Auburn University
Sewing Up the Market: Empire Sewing Machine Company’s Print to Entice the American Sewing Public

5:00 – 6:30 Reception

Friday, March 16, 2012

9:00 – 9:45

Registration and Refreshments

9:45 – 10:00 Welcome
 Rachel D’Agostino, co-director, VCP at LCP,  Library Company of Philadelphia
10:00 – 11:30 Marketing Education

Chair: Rachel D’Agostino

Jamie Franklin, Bennington Museum, “Why Not Learn to Write?”: Writing Masters, Specimens, and Authenticity in Advertising

Jessica Collier, University of California, Irvine, “The family feature”: School Broadsides in the Age of Education Reform

Derek Pacheco, Purdue University, The School Library: Advertising Educating in Antebellum America

11:30 – 11:45 Break
11:45 – 12:45 Selling the Urban Experience

Chair: Erika Piola

Nancy Austin, Independent Scholar, What Kind of Object? Streetscape Signage Design in Providence: A Case Study of the Bower  Family, ca. 1770-1890

Maura D’Amore, St. Michael’s College, Suburban Dreaming
12:45 – 2:15 Lunch (On Your Own)
2:15 – 3:30 Native Americans as Iconography and Artifact

Chair: Rachel D’Agostino

John M. Coward, University of Tulsa, Advertising Indians: Native Americans in Early Nineteenth-Century Advertising

Eleanor Gross, University of Washington, Containing the Indian Threat: Cigar-Store Indians in Nineteenth-Century America