Library Company of Philadelphia, 1314 Locust Street, Philadelphia, PA
Thursday, March 15, 2012 |
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| 1:30 – 2:00 | Registration and Refreshments |
| 2:00 – 2:15 | Opening Remarks John C. Van Horne, Director, Library Company of Philadelphia |
| 2:15 – 3:00 | Keynote Address Peter Benes, The Dublin Seminar for New England Folklife, “To the Curious”: Woodcuts in Early American Newspaper Advertising |
| 3:00 – 3:30 | Audience Participation Moderator: Robert Gross, Draper Professor of Early American History, University of Connecticut |
| 3:30 - 4 :00 | Break |
| 4:00 - 5:00 | Images that Sell Chair: Erika Piola Allison Stagg, Independent Curator, Selling the War of 1812 to America: Advertising Visual Political Satires Linda M. House, Ph.D. candidate, Auburn University |
| 5:00 – 6:30 | Reception |
Friday, March 16, 2012 |
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| 9:00 – 9:45 | Registration and Refreshments |
| 9:45 – 10:00 | Welcome Rachel D’Agostino, co-director, VCP at LCP, Library Company of Philadelphia |
| 10:00 – 11:30 | Marketing Education Chair: Rachel D’Agostino Jamie Franklin, Bennington Museum, “Why Not Learn to Write?”: Writing Masters, Specimens, and Authenticity in Advertising Jessica Collier, University of California, Irvine, “The family feature”: School Broadsides in the Age of Education Reform Derek Pacheco, Purdue University, The School Library: Advertising Educating in Antebellum America |
| 11:30 – 11:45 | Break |
| 11:45 – 12:45 | Selling the Urban Experience Chair: Erika Piola Nancy Austin, Independent Scholar, What Kind of Object? Streetscape Signage Design in Providence: A Case Study of the Bower Family, ca. 1770-1890 Maura D’Amore, St. Michael’s College, Suburban Dreaming |
| 12:45 – 2:15 | Lunch (On Your Own) |
| 2:15 – 3:30 | Native Americans as Iconography and Artifact Chair: Rachel D’Agostino John M. Coward, University of Tulsa, Advertising Indians: Native Americans in Early Nineteenth-Century Advertising Eleanor Gross, University of Washington, Containing the Indian Threat: Cigar-Store Indians in Nineteenth-Century America |